Personal Protection has always been viewed as a physical or tangible thing that could be measured by effort and labor put into creating and maintaining a program. Since the Internet first allowed for the publishing and dispersal of personal information, the public has obliged the technology by accessing and downloading billions of terabytes of information containing personal sensitive information.
If you find it necessary to carry a firearm and build a protection team around your client you should give the same attention to simple ways of educating your client and his/her close family and working circle regarding simple security awareness tips.
We are not suggesting you have to train them as security professionals but just giving them the basic education and information regarding security and safety awareness could make it easier to protect them.
The reason I wrote this article today was because of something that came to my attention while I was surfing online.
I came across an article regarding a 17 year old boy based somewhere in America who has became a ‘’living legend’’ in social medias because of his provocative pictures and comments on on-line networking sites, where he poses with golden pens, packs of $10.000 bills etc. Doing a little research on his profile and crossing information here and there, I discovered that the kid is from a very wealthy family. What made me think seriously about this kid was how something like this could expose him and his family to the wrong attention.
It took me around 25 min to locate this kid and get good information regarding his identity and location so I wanted to test to see how much it would take for someone not in the security industry to find him using information found online. It took less than 2 hours for a 22 year old who has nothing to do with security to gather good Intel on this kid, using the pictures and information he had posted on his networking sites.
With all the information provided online It doesn’t take an expert or even a person related to the security industry to be able to find out about someone.
We have all seen examples like this one from other celebrity kids, or from the children of very affluent CEO’s or Politicians who have fallen into the trap of social media posting including pornography. What these kids and even their parents don’t consider is that the sophistication of the criminal has developed with the technology of the internet itself. A simple photo of a person by a tree could lead to the identification of the person’s address because of the shape or species of the tree or maybe because of the license plate of a car parked in a driveway across the street, visible in the corner of the photo.
So the question is: “Are you aware of your exposure through the information posted on yours or your children’s networking sites?”
Now I will ask the same question to all Security Professionals. Not only do you need to consider your client’s exposure but have you considered your own? As ridiculous as it seems, there are actually “Body Guard” companies that publish photos of their clients and even their agents on their company websites. And more ridiculous is the client’s agreeing to it.
Have you taken the time to sit down with your client and explain what he/she can do to avoid not being exposed? We are aware that not all clients will sit down and listen to your professional suggestions regarding their safety however they hired you because you have an experience and expertise on a specific matter, ‘’SAFETY’’, and you are there not only to provide a body but also provide consultation and suggestions that are addressed to lower the threat level.
Nobody wants to live in fear, and for sure no one will feel comfortable with the idea of his/her children being in danger, so address your professional concerns regarding safety to your clients. Be polite, be logical, avoid difficult professional terms and explain to them in simple words why a specific habit that they find harmless can be very dangerous for them. Not all will listen and practice what you suggest, but even if 1 out of 10 clients do as you suggested it will be a progress. Of course there will always be information leaked intentionally or unintentionally that will give away information. The goal is to reduce the negative effects of the practice thus making your job easier.
Founder & Worldwide Director
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